Bookmarks are often used by readers to mark a place in a book so they may return to it with ease.Sometimes a publisher as part of a publicity campaign will produce custom bookmarks to promote a new title. These may be given free with a book purchase or at a related publicity event.

A pair of bookmarks produced by Les Editions de la Reine Noire in 1999, an earlier French publisher to help publicise the paperback books of Pug L'apprenti (Magician Apprentice) and Le Mage (Magician Master)

A pair of bookmarks produced by Voyager Australia in 2000 to publicise the the release of Krondor Tear of the Gods